Leah Chen Sadoian
Hi there. I’m Leah.
I’m a writer, storyteller, and digital content creator who calls Fresno, CA home. I dabble in a bit of everything digital, from vector-based graphic design, to directing/producing digital content, to even streaming my mediocre video gameplay on Twitch.
I majored in Communication Studies at Westmont College, in Santa Barbara CA, and completed my Master’s in College Counseling and Student Development at Azusa Pacific University in the greater Los Angeles area. I spent a few years working in Student Affairs at a different colleges/universities before leaving the field to pursue a career in digital design.
In my short stint as an unemployed 20-something living at home with my parents, I continued building upon my small knowledge base of video editing and content writing, expanding my personal blog and producing video content alongside it. I discovered a love for digital design - the ability to create something seamless and efficient, communicating stories, lessons, and more to an audience far greater than I could ever imagine.
I eventually accepted a job with IMAGO, a Fresno based start-up that designs digital curriculum for social-emotional learning. Starting as a member of their production team, I was tasked with assisting in the direction and production of video lessons, as well as helping research and write our curriculum. I eventually transitioned to directing our marketing and partner outreach initiative, where I continued to utilize my skills as a digital content creator in a variety of projects. Due to financial setbacks, IMAGO laid off myself and two other employees in October 2019, and I have been expanding my freelance portfolio in the interim.
My creative approach is simple: everything tells a story. Your design, photograph, video, or words communicate a message to your audience. My goal is to capture that story in the most authentic way possible, clearly delivering that message to eyes, ears, and senses in a way that captivates and invites you to contribute. We all know the campaigns that catch our eye, but we remember the ones that make us hit that “share” button on Facebook, or drop by our coworker’s desk the next day just to say “Did you see that new advertisement [COMPANY] put out?” I aspire to create digital content that inspires that conversation, all the while communicating your message throughout.
I’m enjoying exploring this creative approach through photography, videography, digital design, and more. Although I deeply appreciated my time in Higher Education, both in graduate school and beyond, taking that leap of faith and major left turn in life proved to be one of the best decisions I’ve ever made. Living creatively and authentically is one of my life’s priorities, and being in a place where my job and career reflects that is more rewarding than I ever imagined.
My work is reflection of my values: discipline, dedication, and most of all authenticity. Being creative is a vital part of who I am, and choosing a career field and job where I can use that in my work everyday is a tremendous blessing.